DELWP Climate Action Plan

To better understand our audience and key stakeholders relevant to this project, we spoke with a range of different stakeholders from policymakers and the Minister for Environment's Office, to members of the DELWP team and representatives of the public audience. Together, this created a reference for the future audience.

We then worked with DELWP to define the elements that were most important to communicate and how to make it accessible to all Victorians across multiple channels. By synthesising the climate action policy document and simplifying its language, we were able to define a suite of assets that would best communicate this message to the relevant audiences.

In collaboration with DELWP's design team, we used the visual language of the action plan to plan and develop two films: Climate Action 101 - a film that outlined the extent and urgency of the climate crisis to all Victorians and Climate Action Plan - a multi audience film initially used to explain the new policy to members of the cabinet. It was also used to explain the policy to the wider public. Beyond the films, we designed a suite of digital assets including social media content for use across DELWP and state government channels. We designed the communication assets with a diverse representation of the intended audience in mind. The design phase was iterative, testing messaging with key stakeholder groups which helped refine and simplify.

During the production and delivery phase we worked closely and collaboratively with various government agencies, led by DELWP strategic communications. This supported the sourcing of relevant content and footage that brought the overarching message together in a consistent way. The interdisciplinary client and Local Peoples joint team included policy makers, strategic communications experts, brand and visual designers, copywriters, producers and animators. All final deliverables were benchmarked to ensure WAC 2.0 accessibility principles were followed including consideration for contrast and audio through provision of captions and scripts.