Local Peoples

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Say Hello

For new business enquiries, please get in touch with 
Pino — Creative Director, at
giuseppe@localpeoples.com

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MELBOURNE

MF1, Level 1

Mercator Building, Abbotsford Convent,

St Heliers Street, Abbotsford, Victoria 3067


CANBERRA

15 London Cct, Level 11

Canberra, ACT, 2601

Call03 9190 8903
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jobs@localpeoples.com

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Brand Experience

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We believe that it’s through shared moments that meaningful brands are forged.

  • WHICH IS WHY WE
    • Created the world’s most innovative retail experience for Nike
    • Built a community of residents in a concrete bunker for Assemble
    • Combined the worlds of materials science and fashion together for Monash x Alpha60

Our brand activation experience

  • Brutalist Block Party

    A celebration of the under-celebrated, the Brutalist Block Party was a month-long place activation of 15 events, for 122 Roseneath St, giving a total of 2315 people a chance to interact with the place and each other. Activations included indoor sports, pop-up restaurant, craft workshops, farmers market, yoga and film screenings.

    Learn more

  • Monash University x Alpha 60

    We brought Monash University and Alpha60 together for a week-long activation at Melbourne’s Chapter House. Visitors were invited to engage with our bespoke software and create their own custom-designed piece of 3D printed jewellery.

    Learn more

Local Peoples believe that brand experiences can bring communities together to make great things happen.

That’s why we work with organisations to find unique, surprising and delightful ways to interact with their customers and community, to encourage action and uncover insights.

Brand is not just how your organisation looks and feels, it’s about the actions, values and viewpoints that each touchpoint communicates to your audience.

Activations are an opportunity to bring your community together to experience your brand in a way they never have before.

Whether your objective is to generate action, to gain insights about the people that champion your brand or to spread the word, brand experiences provide a high value opportunity to make an impact.

Our brand experience expertise

  • Strategic Activations

    Who are we trying to reach and what are the actions we want our audience to take? Our activation strategy research and workshop will help you to uncover the intention behind your brand experience to fully realise your strategic goals. Local Peoples works with a wide variety of collaborators to ensure our activations and collaborations are unique, exciting, and provide a high return on investment.

  • Audience and Channel Mapping

    Before we wow your audience, we need to know who that audience is and how we can get them excited to interact with your brand. Local Peoples use quantitative and qualitative methods to find your target audience, and what are the best channels and messages to reach them to incite action.

  • Co-Design Process

    We know our clients are our greatest resource, and we like working in a highly collaborative manner. We continually work with clients to understand their organisation, their aspirations, and their challenges. Together, we create solutions that are fit for purpose.

  • Executional Excellence

    Great design is about so much more than executional polish, but execution is essential to a successful outcome. Our award-winning design team has a track record of outstanding execution across digital, print, content and spatial design to take your activation from a concept to a fully realised experience.

Local Peoples works, creates and plays on the lands of the Wurundjeri, Bunurong and Wathaurong peoples of the Kulin Nation, land which has never been ceded. We thank them them for caring for this land for over 40,000 years and recognise and pay our deepest respect to elders past, present and emerging. This always was and always will be Aboriginal land.

Contact

03 9190 8903
hello@localpeoples.com

Visit Us

Local Peoples

Matters Journal

Local Peoples works, creates and plays on the lands of the Wurundjeri, Bunurong and Wathaurong peoples of the Kulin Nation, land which has never been ceded. We thank them them for caring for this land for over 40,000 years and recognise and pay our deepest respect to elders past, present and emerging. This always was and always will be Aboriginal land.

©opyright Local Peoples