Our process, approach & expertise
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How we do it
We believe in the power of human-centered design to shape healthy, resilient and resourceful communities.
Our Approach
Design Sprints
We believe in the power of prototyping so we run intensive Google Sprints to align teams, make thoughts tangible and turn the complex to the concrete. We get ideas into the hands of our audience early, helping to guide our learnings and shaping positive outcomes.
Multidisciplinary Teams
We resource our teams on a bespoke basis, to fit the project scope and skill-sets required.
Sustainable Collaboration
The best outcomes are born of the best collaborations. We do our best work closely collaborating with clients and partners, leveraging existing knowledge and capability. Our flexible model allows us to tailor projects to a sustainable cadence – providing velocity when needed, and space when required.
End-to-end Oversight
Great strategy and great ideas needs great execution. Our network of development and delivery partners means that the strategic vision and design quality goes to market with the care it deserves.
Our Process
We believe in a designing from end-to-end, developing solutions based on rich insights gleaned through in-depth research and strategic thinking. We strive to combine the richness of a design-thinking process with a flexible delivery model, ensuring that the design intent can be maintained throughout.
- 1.
Discover
In the Discover phase, we aim to frame the problem by gaining a full understanding of the questions, scope, and overall context for the product or service.
Typical Outputs
- — Problem space exploration
- — User research
- — Stakeholder engagement
- — Feasibility and viability deep dives
- 2.
Define
In the Define phase, we work to synthesise our research and produce high level concepts. It’s here that we prioritise which concepts to take forward into the design phase for further development.
Typical Outputs
- — Research Reports
- — Opportunity Areas
- — High Level Concepts
- — High Level Strategy + Design Principles
- 3.
Design
In the Design phase, we begin to bring the idea to life through prototyping – from low to high resolution. We evaluate, and refine the experience, creating tangible solutions that bring the design concepts and brand positioning together, with consideration for the technical approach and business proposition. We build compelling story around the design that moves people— and the business—into action.
Typical Outputs
Iterative and participatory design through:
- — Brand + Content
- — Space + Environment
- — People + Community
- — Technology
- 4.
Deliver
In the Deliver phase, we take validated concepts and progress them into detailed design and delivery to market, crafting the outcome to ensure the experience lives up to the idea.
Typical Outputs
- — Strategy: Brand, Content, Campaign, Place, Digital, Experience
- — Brand Identity
- — Visual Design
- — Website and Digital Design
- — Film and Motion Design
- — Copywriting and publishing
- — Exhibitions + Interiors
- — Brand Experience + Events
- — Social and community management
- — Press and PR management
Our Expertise
We are a core team driven by a powerful network of Melbourne’s best designers, strategists, subject matter experts and researchers.
Having both benefited from extendend work experience in Europe working for top-tier practitioners including Nike and IDEO, our directors are able to bring a world-class design perspective to clients in Australia and beyond.
Giuseppe Demaio
Creative Director
Giuseppe (Pino) Demaio is a designer and creative business leader with 12 years experience in Europe and Australia. He is interested in using design to deliver high-impact and high value solutions to add economic, social and environmental value to organisations and brands.
Lauren Eymes
People and Culture Lead
At the core of Lauren’s approach is a deep understanding of both individual and organisational values and priorities. Lauren possesses an extensive network across Canberra and a deep understanding of the local landscape across Federal Government departments. This enables her to find perfect matches for new opportunities, creating a synergy between talent and organisations.
Maddi Abel-Trick
Community Engagement Leader
Sushumna JC
UX Designer
Jarrod Dibden
UX Designer
Olivia Lapsley-Scott
Design Researcher
Vernice Papica
Digital Marketer
Rizwan Zakir
Senior UX Designer
David Heacock
Advisory board member
Ilario Faenza
Advisory board member